Paid Media Feeling Flat? Start Here.

This one’s for all the paid media managers out there—the ones optimizing day in and day out, refreshing dashboards, tweaking targeting, and reporting on performance that still feels stuck.

You’re doing the work.
But the results? They’re plateauing.
CPMs are climbing. Engagement’s unpredictable. Conversion? Let’s just say… not consistent.

We hear this a lot. And we’ve been deep in it ourselves.
So we decided to break it down—properly.

A Tactical Guide for When “Optimize” Isn’t Enough

Our very own Jen Picardo - one of Found&Chosen’s sharpest paid media brains - just dropped a full breakdown that unpacks exactly what to do when your platforms stop cooperating.

This isn’t a rehash of basic advice.
This is what we’re seeing work right now, across dozens of active campaigns.

Inside the guide:

• The key levers to reset when performance dips
• How to approach audience fatigue and targeting overlap
• What to review weekly vs monthly
• And even ChatGPT prompts to help you extract smarter insights from platform data
  
  

(Spoiler: Jen’s not here for fluffy metrics. If it doesn’t move the pipeline or lift real outcomes, it’s not on the list.)

Don’t Just Tweak. Transform.

If you’re managing paid media and:

• Your CPLs are creeping up
  
• You’re recycling creatives because you’re short on ideas
  
• Your sales team is telling you the leads “aren’t right”
  … then this guide is for you.
  

It’s built for operators, not lurkers.
It’s written by someone who’s in the platforms every day.
And it’s designed to give you clarity before your next campaign goes live.

Read Jen’s full paid media optimization breakdown here

No guesswork. No generic playbook. Just smart, proven steps to take control of your performance.