You Did the SEO Work. Now Make Sure AI Can Find You.

Good morning.

This one’s for all the heads of marketing who have spent years—years—perfecting their SEO.
You’ve cleaned up metadata.
You’ve wrangled schema.
You’ve published, optimized, updated, and monitored content until it ranked like a dream.

But here’s the truth:
That’s no longer enough.

Because the way people search has changed—again.
And if your content isn’t accessible and readable by AI, you’re about to miss the next wave of visibility.

AI Is Now Part of the Buying Journey

Think about your own behavior.
When was the last time ChatGPT or another AI platform wasn’t part of your research process?

You get a recommendation. You double-check it.
You Google something. Then you ask ChatGPT to summarize it.
You compare options. You prompt for the pros and cons.

Your buyers are doing the same.

So if your content isn’t structured in a way that AI platforms can crawl, interpret, and rank as useful?

You’re invisible.
Not because your content’s bad.
But because it’s not made for the tools your buyers are using today.

What Needs to Happen—Now

This isn’t a full SEO overhaul.
It’s a strategic evolution.

Here’s where to focus:

1. Accessibility
   
• Is your content hosted in places that LLMs can crawl?
• Are PDFs, gated assets, or embedded formats blocking discovery?
  
  
2. Readability
   
• AI doesn’t guess well. Use clear language, structure, and context.
• Answer questions directly. Break up long-winded paragraphs. Write like a teacher, not a brochure.
  
  
3. Tagging & Metadata
   
• Use markup that helps AI understand your page purpose and structure.
• Leverage structured data (schema.org) where possible.
  
  
4. Topical Depth, Not Just Keywords
   
• Generative AI doesn’t rely on keyword density—it looks for concept relevance.
• Make sure your content reflects full-topic understanding, not just SEO tricks.
  
  

Your Content Can’t Just Be Found. It Has to Be Chosen.

Search has become predictive.
AI is now part of the recommendation layer.
And if your content isn’t optimized for that shift, someone else’s will be.

So:
All those blogs, case studies, insights, whitepapers you’ve invested in?

Make sure they’re ready to work harder—in the world your buyers live in today.

At Found&Chosen, we help B2B brands make their content discoverable not just by search engines, but by decision engines.

If you’ve done the hard work of building a content engine—don’t let it stall at the next evolution of search.

Let’s get your content AI-ready.
Let’s make sure you’re the one it chooses.