Your CRM Is Either AI-Ready — or a Liability

This one’s for the RevOps leaders quietly holding the business together behind the scenes.

As AI tools flood the market and land in every corner of your tech stack, there's one truth that isn't loud enough yet:

If your CRM isn’t clean, you’re not ready.

Because no matter how advanced your AI becomes, it can’t fix bad foundations.
And if your CRM is messy, outdated, misaligned—AI will accelerate that mess, not clean it up.

You Are the Guardian of the Data

This is your moment.
RevOps is no longer the team that just keeps the dashboards running.

You’re the gatekeepers now.
The guardrails for what gets built, what gets automated, and what gets left behind.

In the rush to plug in more AI, everyone’s forgetting that all those tools rely on one thing:
Clean, structured, reliable data.

So if your CRM is supposed to be the system of truth—make sure it actually tells the truth.

What You Should Be Doing Now

• Audit your CRM. Fix the duplicates, stale contacts, junk data.
  
• Align with GTM. Make sure sales, marketing, and CS are all speaking the same language in the system.
  
• Set the rules. You get to define what’s allowed to touch your core infrastructure. Use that authority.
  
  

And above all, don’t wait.
The next six months will be full speed ahead on AI.
You either lead that evolution—or you’ll spend the rest of the year cleaning up the mess.

At Found&Chosen, we work with RevOps leaders to set the systems up right before scale happens.

Because once AI’s in, it’s too late to organize.

Need help turning your CRM into something AI-ready?
You know where to find us.