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The Importance of Being Seen: Why Sales Demos on Camera Matter

abm sales sales call sales conversations sales demo sales team sales tool salesforce architecture salesforce integration salesforce program salesforce support Jul 09, 2024
 

The Importance of Being Seen: Why Sales Demos on Camera Matter

In today's digital sales environment, the dynamic between salespeople and their prospects has fundamentally shifted. As the founder of Found and Chosen, I've noticed a concerning trend during sales demos: salespeople opting out of turning on their cameras. This observation brings us to an essential question: Is it now acceptable to conduct camera-off sales demos, or are we losing a vital element of the sales process?

First and foremost, being visible during a demo does more than just put a face to a name—it builds trust. When you're on camera, it demonstrates transparency and confidence in both yourself and the product you're presenting. It allows for non-verbal communication, which can be incredibly powerful. A nod, a smile, or an empathetic expression can make all the difference in connecting with a prospect and fostering a relationship that goes beyond the transactional.

From my recent experiences, I've attended several sales demos where the salesperson remained off-camera. This approach, frankly, felt disconnected. It left me wondering about the authenticity and engagement of the salesperson. Is this becoming a new norm, or is it a missed opportunity?

As sales managers, it's crucial to ensure that your team understands the importance of on-camera presence. A quick quality assurance check could make a significant difference. Encourage your team to turn on their cameras, engage effectively, and remember that like any face-to-face interaction, a virtual meeting should be approached with the same professionalism and enthusiasm.

Join the conversation and let us know what you think.

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