A Love Letter to Salesforce Admins

Dear Salesforce Admin,

If this email finds you, it’s probably buried under a pile of support tickets, last-minute “urgent” requests, and yet another pipeline report that somehow still isn’t pulling clean data.

Let’s be clear: you are the unsung hero of revenue operations.

You are the keeper of the CRM, the fixer of broken automations, the guardian of data integrity. When sales swears “the system lost my notes,” you know what really happened. When leadership demands an answer in a dashboard, you make the answer exist.

And yet—no one really understands what you do.

They don’t see the hours spent troubleshooting integrations that should “just work.” They don’t appreciate how much chaos you prevent before it ever becomes a fire drill. And they certainly don’t realize that without you, their revenue engine would be running on duct tape and hope.

We see you. And we know this: You shouldn’t have to fight to keep Salesforce functional. It should be working for you.

At Found&Chosen, we believe Salesforce should be more than a system of record—it should be the foundation of a high-functioning GTM strategy. We help teams build real processes, clean up the data mess, and (finally) get sales and marketing aligned so they stop treating the CRM like a suggestion box.

You keep the revenue machine running. Let’s make sure it’s built to scale.

No more chaos. No more guesswork. Just a system that actually works.

Let’s chat—no ticket required.

With deep respect,
Found&Chosen